Gad Saad: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature


Description

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick marketing professionals, advertisers, psychology mavens, and consumers themselves this is a fascinating read."

Teresa Oates and Angela Villella are passionate in their quest to preserve the customs and vibrant food culture of their parents' native Calabria, and to introduce new generations to the joys of simple, generous cooking with the freshest produce. In their first, bestselling Steve Surname: Terror in the Mines: Non Illustrated Edition free download pdf book, Mangia! Mangia!, they celebrated home-style southern Italian food and their families' life-affirming seasonal food rituals. Mangia! Mangia! Gatherings is all about accogliarsi, the spirit of coming together that permeates the lives of those in this close-knit community, and the traditional recipes that embody this spirit. Join Teresa and Angela as they clear out their garages to celebrate family christenings and first communions, and delight in the time-honoured rituals and frenzied food preparation these entail. Experience a wedding, southern Italian style, with music, ceremony and a magnificent platter of porchetta (roast suckling pig) adorned with sparklers. Find out why nonnas start their Christmas baking in November, and learn about the respectful spirit of generosity that offers comfort to a grieving family with a pot of homemade brodo (soup).


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Author: Gad Saad
Number of Pages: 340 pages
Published Date: 21 Jun 2011
Publisher: Prometheus Books
Publication Country: Amherst, United States
Language: English
ISBN: 9781616144296
Download Link: Click Here
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